Our Story

AGAVE has always and will always prioritize quality. From fabric selection, to design, through each phase of production, and ultimately, your customer experience, we are committed to excellence. In this day and age, that doesn’t exactly make us unique. Our guy is not shopping at supercenters. Quality is a given.

Yes, we want to impress you. But more so, we want to give you the tools to impress in your own life, your own world. We want you to see yourself in us, and allow that connection to propel you forward and reach your ambitions. After all, we reached ours. But full transparency: it wasn’t easy.

From our humble Santa Monica beginnings to our faster-paced today, we’ve never strayed from our desire to make the finest casual luxury jeans, tee shirts and sportswear in the market. But when the retail landscape changed, and digital and social took over, consumers began to demand more from brands—a 360-degree experience. Direct-to-consumer brands began popping up overnight and e-commerce reigned supreme. AGAVE stumbled through the transition.

In the last couple of years, we committed to competing. Because our guy not only wants the best, he deserves it. Through our search to find the innovative spirit that launched our initial vision, we’ve reconnected with the AGAVE man.

He knows quality when he sees it, feels it, smells it, tastes it. He’s sophisticated but uncomplicated. He appreciates luxury, but only needs the bare essentials. He wants to connect with something. So do we.

That’s why we’re telling more of the story now. To give our man something to hold onto. Not just jeans and tees. A philosophy. Because we believe that good design can liberate you, offering the freedom to reach your fullest potential, while looking the part.

Our commitment to honesty, integrity, and open-mindedness carries throughout our products, all ethically made in the USA and abroad. Meanwhile, authenticity and independence drive our attitude towards making clothes: Keep it simple, yet sophisticated. Our stories draw from our own personal experiences, tales of adventure and individual exploration.

Underneath the faded denim and Supima tees is a lifestyle brand, born at the confluence of coastal California living and modern luxury—where smart design, dependable pieces, and undeniable quality emerge in equal measure.